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ABOUT OUR TEAM

Your Guides to a Secure Confident Financial Future

MEET OUR FOUNDER - JEFF DIERCKS

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Jeff's journey began in a small town just north of Indianapolis, Indiana. Growing up in the Midwest, he was deeply influenced by the values of hard work, humility, and perseverance. These principles became the foundation of his character and guided him throughout his life.

After graduating from Indiana University’s Kelley School of Business with a degree in accounting, Jeff embarked on his professional career at KPMG Peat Marwick in Indianapolis. There, he honed his skills in overseeing audit and tax engagements and consulting on mergers and acquisitions. His dedication and expertise led him to pass the Certified Public Accountancy exam, marking a significant milestone in his career.

However, Jeff's ambitions extended beyond the confines of Indiana. Driven by a desire for more sunshine and a higher quality of life, he made a bold move to Tampa, Florida. At Tunstall Consulting, he thrived, providing strategic business planning, merger and acquisition services, and financial advisory to a diverse range of businesses. His efforts were instrumental in helping clients secure over $150 million in institutional financing.

In 1995, Jeff took on a new challenge as the Chief Operating Officer of a local family office. Here, he managed over $150 million in family assets, leveraging his expertise to guide the family’s wealth management and financial planning. His role was pivotal in the success of their restaurant chain and other ventures.
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Two years later, in 1997, Jeff founded InTrust Advisors with a vision to help affluent families achieve their financial aspirations. His extensive experience and unwavering commitment to his clients quickly established him as a trusted advisor. Jeff’s approach was not just about managing wealth but about building lasting relationships and understanding the unique needs of each family he served.

Beyond his professional achievements, Jeff is a dedicated family man. He and his wife have two grown daughters, both adopted from China, and they share a deep bond. Jeff’s life is enriched by his love for cycling, gardening, hiking, and crafting homemade pizzas.

Jeff’s commitment to service extends into his philanthropic endeavors. He has served on the boards of various organizations, including Reborn Ministries, Inc., Messenger Films, Inc., A Door of Hope, and CCI. His contributions have made a significant impact on these organizations, reflecting his dedication to giving back to the community.

With over 30 years of experience as an investor and entrepreneur, Jeff continues to seek unique opportunities for both private and client funds. His keen eye for public and private business ventures and below-market real estate deals keeps him at the forefront of the industry. (See our FAQ in the Footer for more information on this)

Jeff’s story is one of relentless pursuit, not just of professional success, but of a well-lived life, filled with purpose, family, and a commitment to making a difference.

BOOK A FREE CONSULTATION WITH JEFF

MEET KEITH HRUBY, MSF, AAMS®

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Keith Hruby's story is one of dedication, service, and a passion for helping others achieve their financial planning goals. His journey began at the United States Naval Academy, where he graduated and embarked on a career as a commissioned officer in nuclear submarines. This role took him across the globe, with deployments to the Western Pacific and tours in Naples, Italy, and Yokosuka, Japan. His military service was marked by leadership and a commitment to excellence, which later translated into his civilian career.

After his military service, Keith was recalled to active duty to teach Finance and Economics at his alma mater, the U.S. Naval Academy. This experience ignited his passion for education, a passion he carries into his current role as a financial advisor and planner. Keith enjoys demystifying financial markets for his clients, helping them understand how to grow their wealth and achieve their most cherished goals.

Keith's professional journey in the financial sector began with Raymond James, where he provided specialized counseling to affluent families and business owners. His expertise spans cash flow management, retirement planning, stock options, employee benefits, insurance, wealth management, income taxation, and charitable planning. His ability to maximize after-tax cash flow through wise tax, wealth management and financial planning has made him a trusted advisor to many.

In his current role at InTrust Advisors, Keith heads the West Coast efforts from Albuquerque, New Mexico. His passion for structuring charitable giving to maximize the impact on non-profit organizations is a testament to his commitment to making a difference. With over a decade of experience, Keith continues to provide invaluable guidance to his clients, helping them navigate complex financial landscapes.

Before moving to New Mexico, Keith was an active and influential member of the Tampa Bay community. He served as the Vice President of the Tampa chapter of the United States Naval Academy Alumni Association, was a past Club President in Toastmasters International, and an active member of South Tampa Fellowship. His dedication to service extends to his role as a Commander in the U.S. Navy Reserve.

Keith's personal life is equally fulfilling. He is married to his wife, Rose, and together they enjoy hiking, exercising, and traveling the world. Their shared adventures and commitment to a healthy lifestyle reflect the same dedication and passion Keith brings to his professional life.
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Keith Hruby's story is one of unwavering dedication, both in his professional endeavors and personal life. His expertise, passion for education, and commitment to service make him a remarkable financial advisor and planner and a trusted guide for those seeking to achieve their financial dreams.


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© 2025 InTrust Advisors, Inc.  All Rights Reserved
This site is designed for U.S. residents only. The services offered within this site are available exclusively through our U.S. financial advisors. InTrust Advisors U.S. financial advisors may only conduct business with residents of the states for which they are properly registered. Please note that not all of the investments and services mentioned are available in every state.
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TAMPA, FLORIDA / PHONE: 813.253.2388
EMAIL: [email protected]

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